At a time when many Americans are still struggling to find work, eHarmony is gambling that it can win users over with an proceed that prioritizes a kind of personal, romantic qualities that are formidable to discern from a résumé or a LinkedIn profile.

“It seems like there’s a amicable problem here that needs fixing, most in a same that when we started with attribute matching, there only seemed to be a problem,” pronounced Grant Langston, eHarmony’s clamp boss of patron experience.

EHarmony is staid to enter an already swarming market. Niche pursuit play such as Dice and veteran networks such as LinkedIn have gained traction as destinations for pursuit seekers. And while critics have knocked normal pursuit play such as Monster and CareerBuilder as outdated, these sites still accounted for about 18 percent of outmost hires in 2012, according to a study by consulting organisation CareerXroads.

Langston pronounced eHarmony’s advantage competence be in eliciting some-more honest answers to tough questions. For instance, if we wish to know how most a pursuit claimant values work-life balance, a claimant is expected to give we a answer “in a approach they consider we wish them to answer it. It’s such an synthetic and uncanny interaction,” Langston said.

If eHarmony can get improved answers to these questions, a association believes it can make improved workplace matches.

The product is still in development; Langston estimates it will launch in a second half of 2014. So far, many of a hardest vital questions have not been be answered, such as what a use will cost.

The group has also not motionless what criteria it will use to settle compatibility. Langston pronounced there are some qualities that seem apparent to incorporate, such as either someone likes a structured sourroundings or a freewheeling one, or either someone works solemnly and solemnly or fast and instinctively. But they’re still operative on a best approach to constraint that information, and to settle what other qualities are critical in final workplace compatibility.

“We have 29 measure that we compare on for marriage. It would not warn me if we have even some-more for a workman relationship,” Langston said.

Another challenge, Langston said, will be to figure out how a product can be built to simulate that opposite tools of a same association competence have graphic bureau cultures. For example, a workman competence be a good fit during a firm’s informal bureau in Dallas, though not during a domicile in New York.

“We need to comment for that. We’re perplexing to figure out accurately how to do it,” Langston said.

The bid comes during a time when there are some signs that maybe eHarmony hasn’t been on a strongest footing. Last year, Neil Warren, eHarmony’s founder, came out of retirement to resume a position of arch executive, a pierce a association pronounced was meant to “bring a code behind to a roots.” Warren shook adult a government group and rolled out a uninformed selling campaign.

Warren told a Los Angeles Times final year that before to his return, “We’d gotten a bit lost. Things were going backward, and we weren’t doing scarcely as good as we were doing before.”